INDONESIA – TUDOR, renowned Swiss watchmaker, together with long-standing partner Time International, celebrated the grand opening of its first boutique in Indonesia at Pacific Place, Jakarta – Located in one of the city’s most prestigious luxury lifestyle destinations in the heart of the Sudirman Central Business District (SCBD).
Step into the captivating world of TUDOR and explore innovative watches that embody the brand’s daring spirit and celebrated Born to Dare ethos. With a striking design that exemplifies TUDOR’s iconic aesthetic, the new boutique captures the brand’s pioneering and timeless vision, honouring a legacy that began in 1926. At its centre is an interactive display dedicated to the TUDOR Black Bay 58 Bronze Boutique Edition, offering customers a look into the intricate craftsmanship behind its aluminium bronze alloy case. Enhancing the visual appeal, a striking yellow surfboard – designed for legendary big-wave surfer Nic Von Rupp to conquer the towering 80-foot waves of Nazaré – as a nod to the brand’s adventurous spirit. The boutique is further enriched by thoughtfully designed lifestyle corners, including a relaxing lounge and the latest TUDOR concept bar – inviting customers to unwind, explore the collections at their leisure and fully immerse themselves in the TUDOR universe.
The grand opening was marked by a toasting ceremony attended by Mr. Irwan Danny Mussry, President & CEO of Time International, Mrs. Shannon Hartono, Executive Vice President of Time International, Mr. Adhidarma Herman, Vice President of Sales and Operations of Luxury Watches & Jewelry, and representatives from TUDOR.
The celebrations continued with a live DJ, setting a lively backdrop within the boutique, where guests were immersed in the intricate world of TUDOR watchmaking. TUDOR’s 2026 novelties reflect the brand’s distinctive approach to watchmaking. The new TUDOR Monarch draws on aesthetic codes from the brand’s early years while infusing them with a century of watchmaking savoir faire. The Black Bay 54 “Blue” is the newest addition to the Black Bay 54 line, with distinctive sapphire sunray brushed dial, matching bezel, in perfectly proportioned 37mm case and MT5400 Manufacture Calibre. The versatile, sport-chic TUDOR Royal now features TUDOR Manufacture Calibres, signature design details, and an integrated metal bracelet.
Each TUDOR watch features exclusive mechanical manufacture calibres, with most designed and crafted in house, showcasing modern, functional, and reliable innovations inspired by the brand’s storied history. Created with diversity in mind, there is a TUDOR watch to suit every occasion – whether it’s a classic watch for the office or a sporty watch for weekend adventures.